Unless you’re already familiar with Postclick, you probably haven’t heard about Post-Click Automation.
Think of it like this: Post-Click Automation is to advertising what inbound was to marketing.
Let’s break it down.
Prior to 2005, inbound marketing wasn’t on anyone’s radar. Before HubSpot’s Brian Halligan coined the term 15 years ago, brands used to market at audiences, instead of marketing to them. Inbound opened up a whole new realm of marketing possibilities. It helped companies generate more leads and cut costs, while giving users exactly what they needed. Both parties benefited from the arrangement.
That is precisely what Post-Click Automation will do for the advertising industry: Deliver you the benefits of a low CPC, high conversion rates, and a large ROAS, while giving audiences a tailored experience that matches their exact needs and preferences. Everybody wins.
So, what is PCA, and how does it accomplish all this? Let’s find out.
What is Post-Click Automation?
Post-Click Automation is a new category of software that empowers marketers to maximize their advertising conversions. Powered by artificial intelligence and machine learning, PCA automatically creates and optimizes personalized post-click landing pages for every audience segment. The result is increased relevance, which is known to boost advertising conversion rates and return on ad spend.
Don’t take our word for it. Discover five proven benefits of PCA.
1. Increased ROAS
There’s no better way to measure digital advertising success than to look at your return on ad spend. This metric reveals how effectively you’ve communicated advertising messages to your audience. The more relevant your messaging is, the higher your return on ad spend will be.
By using ad-targeting data to personalize each post-click landing page, PCA helps advertisers deliver more relevant experiences. As a result, our customers have seen at least a 25% increase in ROAS.
2. Higher conversion rates
Personalization and ad-to-page relevancy help transform ad clicks into conversions. When the post-click landing page meets user expectations set with the ad, conversion rates increase.
PCA allows marketers to not only create hundreds of personalized landing pages, but also automatically optimize them for maximum conversions. Its machine learning technology recommends different content and layouts that it predicts will perform better with a specific audience, allowing you to bypass lengthy experiments.
Using this software, Boll & Branch saw a 56% increase in conversion rates. Partnering with Postclick allowed the home goods company to deliver personalized experiences for different audience segments, reducing their bounce rates, increasing their conversion rates, and eventually lowering their customer acquisition cost.
3. Lower CPC
The best way to decrease your cost per click is to earn a higher Quality Score. Creating relevant, message-matched landing page experiences is what gets you there. This is true for all major advertising platforms.
By using ad-targeting data to personalize each post-click landing page, PCA helps advertisers deliver more relevant experiences, which increases their Quality Scores. In fact, across our customers, we’ve seen at least 50% lower CPC from improved Quality Scores and landing page relevancy.
4. Decreased bounce rates
Decreasing bounce rates comes down to creating a better user experience, so prospects funnel down your page and click the CTA. Following conversion-centered design best practices is key.
Speed is also a primary factor in lowering bounce rates. The faster your page loads, the more likely your prospect will view your offer.
Moreover, every one-second delay in mobile page load time leads to a drop in conversions.
PCA helps optimize your page elements, while Postclick’s Thor Render Engine creates fast-loading landing pages, ensuring a decrease in your bounce rates. Using this technology, Boll & Branch lowered their bounce rates by up to 70%.
5. Faster launching campaigns
When it comes to digital advertising, it’s important to move fast. The more quality campaigns you launch in any given period, the closer you get to achieving your goal.
PCA automates the post-click stage by taking over ad mapping, landing page creation, personalization, and optimization. All this helps decrease your time spent on landing page production—allowing you to be more agile and launch campaigns faster.
As an example, partnering with Postclick helped Eargo create post-click landing pages four times faster than their previous solution. These time savings led to a 20% increase in three-day customer acquisitions.
Get your complimentary conversion analysis
We want to offer you a complimentary analysis of your ad campaigns. We will review your campaigns to analyze your post-click health, compare your site against industry and competitive benchmarks, and identify the most comprehensive opportunities to increase your ROAS. Our team will share insights on how to increase your conversion rates, in addition to a comprehensive competitive analysis. Request your analysis here.