The biggest reason for subpar advertising conversion performance is the lack of post-click personalization. Marius Laza and the Postclick team have recognized this problem for many years and introduced our tech-enabled service for consumer brands.

In our first interview, we talked with CEO Tyson Quick about the need for a managed service. Next, we focused on why brands and agencies need a dedicated team to maximize conversion rates.

Today we go behind the scenes with Marius Laza, VP of Customer Success.

How is Postclick unique from other martech software?

ML: Postclick is a tech-enabled service. We have large teams of conversion experts, copywriters, designers, and coders that work with clients who need our expertise. We develop a growth plan and apply it to customers’ PPC advertising efforts to deliver unique experiences.

Our team is confident we can produce higher conversion rates because they have unparalleled experience:

What is the onboarding process with Postclick?

ML: An account team is assigned to every Postclick customer. Our process involves analyzing a customer’s ad spend and identifying opportunities for personalization that will lift conversions. We focus on the 96% of lost ad spend and deploy strategies that bring value to those users who typically don’t convert.

Do customers get a dedicated team?

ML: Yes, we connect customers with a conversion optimization manager, client strategy manager, and a team of designers, implementation managers, and copywriters. Our delivery process involves a significant number of people from various fields to ensure we offer a complete solution.

How much access do customers need to provide?

ML: We fully integrate within existing ecosystems. We connect to ad platforms like Google and Facebook Ads, which informs our post-click efforts. Downstream, we connect to CRMs and analytics tools to close the loop. Our implementation team brainstorms an end-to-end game plan that doesn’t leave any part of the stack out of the loop.

What else should brands know about Postclick?

ML: Large companies waste a significant portion of their advertising budgets, with only a 4.40% average conversion rate:

Post-Click Automation is solving the problem of ad-to-page personalization at scale. Our dedicated team can become your partner to deliver higher conversion rates.

What’s next and how to get more information

We would like to offer you a complimentary analysis of your ad campaigns including competitive insights against your top 5 competitors and the top sites in your industry. Our team will share insights on how we can increase your conversion rates, in addition to a comprehensive competitive analysis.

We will review your campaigns to analyze your post-click health, compare your site against industry and competitive benchmarks, and identify the most effective opportunities to increase your ROAS. Request your analysis here.