Marius Laza Q&A: What Brands Can Expect from Postclick

Marius Laza Q&A: What Brands Can Expect from Postclick

The biggest reason for subpar advertising conversion performance is the lack of post-click personalization. Marius Laza and the Postclick team have recognized this problem for many years and introduced our tech-enabled service for consumer brands.

In our first interview, we talked with CEO Tyson Quick about the need for a managed service. Next, we focused on why brands and agencies need a dedicated team to maximize conversion rates.

Today we go behind the scenes with Marius Laza, VP of Customer Success.

How is Postclick unique from other martech software?

ML: Postclick is a tech-enabled service. We have large teams of conversion experts, copywriters, designers, and coders that work with clients who need our expertise. We develop a growth plan and apply it to customers’ PPC advertising efforts to deliver unique experiences.

Our team is confident we can produce higher conversion rates because they have unparalleled experience:


What is the onboarding process with Postclick?

ML: An account team is assigned to every Postclick customer. Our process involves analyzing a customer’s ad spend and identifying opportunities for personalization that will lift conversions. We focus on the 96% of lost ad spend and deploy strategies that bring value to those users who typically don’t convert.

Do customers get a dedicated team?

ML: Yes, we connect customers with a conversion optimization manager, client strategy manager, and a team of designers, implementation managers, and copywriters. Our delivery process involves a significant number of people from various fields to ensure we offer a complete solution.

How much access do customers need to provide?

ML: We fully integrate within existing ecosystems. We connect to ad platforms like Google and Facebook Ads, which informs our post-click efforts. Downstream, we connect to CRMs and analytics tools to close the loop. Our implementation team brainstorms an end-to-end game plan that doesn’t leave any part of the stack out of the loop.

What else should brands know about Postclick?

ML: Large companies waste a significant portion of their advertising budgets, with only a 4.40% average conversion rate:


Post-Click Automation is solving the problem of ad-to-page personalization at scale. Our dedicated team can become your partner to deliver higher conversion rates.

What’s next and how to get more information

We would like to offer you a complimentary analysis of your ad campaigns including competitive insights against your top 5 competitors and the top sites in your industry. Our team will share insights on how we can increase your conversion rates, in addition to a comprehensive competitive analysis.

We will review your campaigns to analyze your post-click health, compare your site against industry and competitive benchmarks, and identify the most effective opportunities to increase your ROAS. Request your analysis here.

Learn more about the technology that powers Postclick

Contact us today for your personalized solution to achieving higher conversions.

Let’s talk
Postclick Sales : +1.415.604.0021