The biggest reason for subpar advertising conversion performance is the lack of post-click personalization. Marius Laza and the Postclick team have recognized this problem for many years and introduced our tech-enabled service for consumer brands.
Today we go behind the scenes with Marius Laza, VP of Customer Success.
How is Postclick unique from other martech software?
ML: Postclick is a tech-enabled service. We have large teams of conversion experts, copywriters, designers, and coders that work with clients who need our expertise. We develop a growth plan and apply it to customers’ PPC advertising efforts to deliver unique experiences.
Our team is confident we can produce higher conversion rates because they have unparalleled experience:
What is the onboarding process with Postclick?
ML: An account team is assigned to every Postclick customer. Our process involves analyzing a customer’s ad spend and identifying opportunities for personalization that will lift conversions. We focus on the 96% of lost ad spend and deploy strategies that bring value to those users who typically don’t convert.
Do customers get a dedicated team?
ML: Yes, we connect customers with a conversion optimization manager, client strategy manager, and a team of designers, implementation managers, and copywriters. Our delivery process involves a significant number of people from various fields to ensure we offer a complete solution.
How much access do customers need to provide?
ML: We fully integrate within existing ecosystems. We connect to ad platforms like Google and Facebook Ads, which informs our post-click efforts. Downstream, we connect to CRMs and analytics tools to close the loop. Our implementation team brainstorms an end-to-end game plan that doesn’t leave any part of the stack out of the loop.
What else should brands know about Postclick?
ML: Large companies waste a significant portion of their advertising budgets, with only a 4.40% average conversion rate:
Post-Click Automation is solving the problem of ad-to-page personalization at scale. Our dedicated team can become your partner to deliver higher conversion rates.
What’s next and how to get more information
Online buyers are more informed than ever, and they know what they want. Post-click personalization can identify those needs and improve their experience while maximizing your ROAS.
Get in touch with Marius Laza and Postclick by getting a complimentary conversion analysis.