Q&A with Mike Perla: How Postclick Maximizes Ad Conversions

Q&A with Mike Perla: How Postclick Maximizes Ad Conversions

Since CEO Tyson Quick announced Postclick and our managed service, we’ve been getting a lot of inquiries about how the technology works and the conversion team that gets results. It’s understandable, so we’re publishing this interview series with the team behind it all. Today, we talk with Mike Perla, Director of Conversion Strategy.

What is your role with Postclick?

MP: As Director of Conversion Strategy, I manage the ongoing optimization of today’s post-click best practices to produce higher advertising conversion rates and ROAS for our clients. My focus areas include prioritization, personalization profiling, conversion strategy, post-click experience narrative, and experimentation.

Why is advertising personalization the biggest problem facing brands today?

MP: Companies heavily invest in sophisticated ad strategies to drive targeted, qualified traffic to web properties. But they fail to see a significant ROAS because that traffic is sent to a couple of generic landing pages or, worse yet, their homepage.

There’s a reason why the average industry conversion rate is just under 5%, and it’s primarily because brands don’t personalize the post-ad-click experience:

Google average conversion rate

Ultimately, advertising sophistication must be met with an equally sophisticated post-click experience strategy.

Why should brands use a tech-enabled service?

MP: Companies that invest heavily in advertising know the value of doing post-click optimization. However, they lack the knowledge required to plan a successful strategy and the resources to execute effectively.

That is why a tech-enabled solution like Postclick is appealing to savvy advertisers. We employ conversion optimization expertise with industry-leading technology to deliver the revenue-generating post-click strategy that allows businesses to surpass their advertising revenue goals. The team is very experienced, having seen these results with customers:

Postclick conversion intelligence statistics

There is no need to onboard another tool or time to learn through trial and error. Businesses can continue to focus on other growth levers.

How does your team collaborate to get maximum results?

MP: Collaboration is the biggest key to success. During the onboarding process, we transform into an extension of your brand with an intimate understanding of your visual design, tone of voice, market positioning, target audience, advertising, and content strategy.

Prioritization is a highly collaborative process. Digital advertising strategies are dynamic, resulting in a frequent need to reprioritize. Continuing prioritization discussions with clients allows us to deliver post-click experiences that precisely meet their current advertising needs.

Which companies are most applicable for a managed service?

MP: Companies with a mature digital advertising strategy, invest between $80k-$100k per month in the channel, and generate a significant proportion of their revenue through digital advertising, but can’t capitalize on a mature post-click strategy.

Get your complimentary analysis 

We would like to offer you a complimentary analysis of your ad campaigns including competitive insights against your top 5 competitors and the top sites in your industry. Our team will share insights on how we can increase your conversion rates, in addition to a comprehensive competitive analysis.

We will review your campaigns to analyze your post-click health, compare your site against industry and competitive benchmarks, and identify the most effective opportunities to increase your ROAS. Request your analysis here.

Brandon Weaver
by Brandon Weaver

Brandon Weaver is the Head of Content at Postclick, the world's only tech-enabled service for delivering advertising conversions. He writes about digital advertising, post-click automation, and has a healthy obsession with the Golden State Warriors.

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