Since CEO Tyson Quick announced Postclick, we’ve featured a behind the scenes look at our tech-enabled service. So far, we’ve explained why a managed service is necessary, what customers can expect, and how brands maximize ad conversions.
Today we talk with Roxi Laza, who details the implementation process for Postclick customers.
What is your role with Postclick?
RL: As Director of Implementation, my responsibilities are to research, evaluate, and implement potential custom features, integrations with 3rd party systems, CRMs, our client’s in-house systems, and connect with analytics tracking services.
How is the managed service process different from traditional landing page implementation?
RL: With Postclick, our conversion experts, designers, and developers evaluate each customer and research the best and most optimal personalized solutions that will increase advertising conversions. We take care of the entire process from creating the narrative to designing each personalized experience.
How does your team collaborate with the rest of the conversion team?
RL: The implementation team is part of the larger conversion team. We take care of the technical side of the process, alongside the design and conversion strategy teams.
After page design, we implement page setup. That includes setting up the conversion goals, adding and customizing any 3rd-party tracking scripts, creating custom-coded features (e.g., custom form validations, sending leads to their custom CRM through an API connection setup), to creating multiple experiences and publishing the page. We also have an extensive QA process before pushing the pages live and connecting them to ads.
How long is the implementation stage?
RL: This is an ongoing process that our team completes. It starts with a little more work in the beginning until we fully integrate within the customer’s systems. After that, we go through publishing and take it through our extensive QA process. Ongoing maintenance and regular checkups throughout the ad campaign life cycle are standard practice.
What are the customer’s technical requirements for successful implementation?
RL: Some soft requirements are established in the sales process to ensure compatibility. But we are confident we can integrate within most marketing tech stacks without any friction.
What resources does the customer need to provide?
RL: In the initial phase, we set up goals and requirements with the customer’s team, which can be as simple as one or two technical calls. But we usually take it from there, and the process does not require direct customer involvement. Depending on the complexity of each unique set up, we establish a line of communication, and the only resource we need is information.
Get a complimentary analysis
At Postclick, we would like to offer you a complimentary analysis of your ad campaigns, including competitive insights against your top 5 competitors and the top sites in your industry. Our team will share insights on how we can increase your conversion rates, in addition to a comprehensive competitive analysis.
We will review your campaigns to analyze your post-click health, compare your site against industry and competitive benchmarks, and identify the most effective opportunities to increase your ROAS. Request your analysis here.