Q&A with Steve Brancale on Maximizing Advertising Conversions

Q&A with Steve Brancale on Maximizing Advertising Conversions

In our first article, CEO Tyson Quick introduced our tech-enabled service detailing how it’s the next evolution in advertising personalization and maximizing ROAS. Today we talk to Steve Brancale, VP of Sales, about the onboarding process, why it’s most applicable for brands with large advertising budgets, and how to request more information.

How is a managed service like Postclick different than other options in the market?

SB: It’s an entirely separate offering. Alternative software with enterprise functionality are great self-service solutions for advertisers looking to lift conversion rates through ad-to-page personalization across a relatively modest ad-spend, typically $10k/mo to $30k/mo. At that level of spend, they likely have the internal resources to effectively use landing page creation tools on their own to achieve a strong level of ad-to-page relevancy. Plus, it’s the customers themselves creating their own strategy and processes and ultimately building, personalizing, and optimizing the landing pages.

Postclick is unique in the sense that it’s a tech-enabled managed service where customers outsource the ad-to-page personalization strategy and page production to our experts. We have a two-step process:

  1. We first run a detailed audit and analysis of customers’ digital ad campaigns, identifying the biggest opportunities for them to drive more conversions and revenue through ad-to-page personalization. 
  2. Then, we execute the production and optimization of personalized post-click experiences for the customer’s high-value campaigns, applying personalization profiling and conversion-centric design on every experience.

Why is Postclick necessary for brands with large advertising budgets?

SB: Postclick customers typically spend significant budget on digital (mostly Google Ads and Facebook Ads) and have a high volume of campaigns, ad groups, and individual ads. 

At this level, creating and optimizing personalized experiences for every audience segment becomes very challenging to do without a dedicated team of experts and a robust well-tested process in place. Most advertisers don’t have those resources internally so that’s where our service offering comes into play.

What assurances do brands & agencies have their results will increase?

SB: Most marketers understand that achieving stronger relevancy from their ad-clicks to the post-click experiences will naturally deliver higher conversion rates and a better experience for their visitors. It’s their lack of bandwidth, strategy, and process that holds them back. 

Postclick is the leader in advertising conversions and our level of conversion intelligence is unparallelled so customers can rest assured that they will see a significant lift in ROAS, lower CPC, and total savings:

conversion-intelligence-statistics-postclick

What is the approval and onboarding process?

SB: The sales process is straightforward. For interested prospects, we’ll schedule a brief introductory call to learn about them and determine if the prospect is a good fit for a partnership. At this time, Postclick can only support a select few customers so we need to ensure that each one has a strong use-case fit and consistent ad campaigns where the team is confident we’ll be able to deliver strong results.

If we’ve identified a strong potential partner, next we’ll walk the team and their marketing executives through an overview presentation of the managed solution. From there, the prospect grants access to their Google Ads and Facebook Ads accounts so our team can run an audit of ad campaigns and identify where post-click personalization needs to be applied. Finally, we’ll walk the prospect through our detailed analysis and proposal for how we should work together.

What else should brands know about Postclick?

SB: Every advertiser would love to increase the return on their ad campaigns. Most end up just buying more and more traffic that gets pushed through a very leaky funnel, which makes for massive inefficiencies. 

Partner with Postclick and we’ll ensure that the post-click stage in your funnel becomes completely optimized so you attain the strongest ROAS possible while making your internal team more productive and efficient.

How to get more information

Contact our conversion expert team here. We would also like to offer you a complimentary analysis of your ad campaigns including competitive insights against your top 5 competitors and the top sites in your industry. Our team will share insights on how we can increase your conversion rates, in addition to a comprehensive competitive analysis.

We will review your campaigns to analyze your post-click health, compare your site against industry and competitive benchmarks, and identify the most effective opportunities to increase your ROAS. Request your analysis here.

Brandon Weaver
by Brandon Weaver

Brandon Weaver is the Head of Content at Postclick, the world's only tech-enabled service for delivering advertising conversions. He writes about digital advertising, post-click automation, and has a healthy obsession with the Golden State Warriors.

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