SXSW PANELPICKER 2023: The Future of Marketing: Brand Love Meets AI

SXSW PANELPICKER 2023: The Future of Marketing: Brand Love Meets AI

It’s time to vote for SXSW 2023! We’re pleased to announce our panel has made it to this year’s SXSW PanelPicker…but we still need YOUR help! If you’d like to hear leaders from Postclick, Liquid Death, Fresh Clean Tees, and Esker Beauty discuss the future of marketing, AI, and more, cast your vote here before August 21!

Artificial intelligence paired with human-driven marketing innovation isn’t what’s next in digital advertising – it’s what’s happening now– and it’s what’s necessary to take brands to the next level.

Everyone wears T-shirts, drinks water, and bathes…at least every once in a while. So, companies marketing these products should have a straightforward job—advertise their product, and we’ll buy it because we need it, right? Wrong. Marketing even the most necessary of products is about much more than signal-boosting what’s for sale—it’s about anticipating needs, solving problems, and understanding people. In our panel, The Future of Marketing: Brand Love Meets AI to SXSW 2023, you’ll hear from the thought leaders of innovative DTC companies who have elevated their products from simply meeting basic needs to creating cultural moments.

Hamid Saify, SVP of digital retail at Liquid Death; Maggie Lee, CMO of Fresh Clean Tees; and Shannon Davenport, founder of Esker Beauty; will sit on a panel with Postclick’s SVP of Marketing Hunter Sunrise to discuss how using AI has empowered them to understand individual customer idiosyncrasies on a massive scale.The four panelists will provide actionable strategies and share data-centric insights to help people connect with brands.

With 600,000 new businesses launching every year in the U.S. alone, it can be challenging to make a splash, keep up, and grow. Having set their brands apart in an increasingly competitive digital marketplace, these marketing leaders are bringing their learnings to SXSW to highlight how brands can:

  • Craft a brand story that attracts the audiences you want to join you
  • Use strategies to uncover intriguing data-centric insights to help people connect with your brand
  • Leverage AI and machine learning capabilities in your marketing strategy

If you’re ready for actionable insights into how today’s top marketers are catapulting their brands to fame—or even if you’re just a lover of T-shirts, kick-ass canned water, and great beauty products—vote for Postclick, Liquid Death, Fresh Clean Tees, and Esker Beauty to be on a panel at SXSW 2023! We can’t wait to see you all there.

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