Report: 2021 Advertising Trends and Predictions
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10 Strategies for Planning Marketing Budgets During a Pandemic

As we approach the end of the year, budget season is almost here. But, in the midst of a global pandemic—with marketing funds frozen and many initiatives halted—it’ll be more difficult to plan than in years past. 

With this challenge in mind, five industry-leading CMOs including Postclick’s Eric Eden share ten proven strategies for planning marketing budgets during uncertain times.

What’s inside

  • check image Proven strategies for planning marketing budgets
  • check image New resources to consider during the pandemic
  • check image Expert advice from Postclick CMO Eric Eden
  • check image Insights from five industry-leading CMOs
  • check image Research from the IAB, the WFA, and Bain
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