
Why Post-Click Automation is a New Category in the Funnel
Experienced advertisers like you already know what the traditional funnel looks like, but even in these established models, there is a glaring piece missing that most marketers fail to recognize or develop a strategy for. Post-Click Automation is a new category in the funnel and in order to implement a quality strategy, you first need to know what it entails and why it's necessary for better bottom-line results.