One thing is very clear about marketing today: Consumers want personalization. In fact, surveys have found that 90% of buyers find non-personal brand messaging “annoying.” You can understand why there is so much backlash against advertising. But when you’re building out a personalization strategy, it is critical to remember that the one-to-one experience must continue beyond the ad. Never has that been more important than during today’s time of shifting budgets.
CEO & Founder, Postclick
Tyson Quick is the Founder and CEO of Postclick, the leader in delivering advertising conversions for consumer brands. After years of seeing advertisers lose money in underperforming campaigns, his mission has been to automate advertising conversion.