Adweek: Adapting Your Personalization Strategy for Shifting Budgets and Consumer Spending
One thing is very clear about marketing today: Consumers want personalization. In fact, surveys have found that 90% of buyers find non-personal brand messaging “annoying.” You can understand why there is so much backlash against advertising. But when you’re building out a personalization strategy, it is critical to remember that the one-to-one experience must continue beyond the ad. Never has that been more important than during today’s time of shifting budgets.