How to Craft a Compelling Story Through Testing and Personalization

The most effective digital ad campaigns tell stories that captivate their audiences from beginning to end.

In this on-demand webinar, featuring special guests Marpipe, we explore how strategic ad creative and storytelling can craft a cohesive story across the entire ad-to-page journey, helping you connect with customers and grow your business.

Introducing the speakers


Marketing experts from Postclick and Marpipe share valuable insights from their decades of industry experience.

You’ll learn:

  • Vector The basics of ad storytelling
  • Vector How to connect with customers through 1:1 testing and personalization
  • Vector Testing tactics, such as A/B and multivariate tests, and AI-powered experiments

In conversation with:

Hunter Sunrise

Hunter Sunrise

SVP/Head of Marketing

Susan Wenograd

Susan Wenograd

VP of Performance Marketing

Group 9170