hero

How to Craft a Compelling Story Through Testing and Personalization

The most effective digital ad campaigns tell stories that captivate their audiences from beginning to end.

In this on-demand webinar, featuring special guests Marpipe, we explore how strategic ad creative and storytelling can craft a cohesive story across the entire ad-to-page journey, helping you connect with customers and grow your business.

Introducing the speakers

postclick_marpipe

Marketing experts from Postclick and Marpipe share valuable insights from their decades of industry experience.

You’ll learn:

  • Vector The basics of ad storytelling
  • Vector How to connect with customers through 1:1 testing and personalization
  • Vector Testing tactics, such as A/B and multivariate tests, and AI-powered experiments

In conversation with:

Hunter Sunrise

Hunter Sunrise

SVP/Head of Marketing

postclick
Susan Wenograd

Susan Wenograd

VP of Performance Marketing

Group 9170