Mastering CRO: 5 Keys for Increasing ROAS

Mastering CRO: 5 Keys for Increasing ROAS

Conversion rate optimization (CRO) provides direct insights into what is (or isn’t) converting in your ad journeys—removing guesswork and putting control back into marketers’ hands. Applying a CRO framework to your digital ad campaigns is essential to driving conversion rates. And it starts with building a solid foundation.

Introducing the Speakers

Join Hunter Sunrise, Postclick's Vice President of Marketing, and Kristen Kindon, Conversion Optimization Manager, as they break down the essential steps to building a scalable CRO framework.

You’ll learn:

  • Vector (2) The five key elements of a solid CRO strategy
  • Vector (2) Three steps to continuous experimentation
  • Vector (2) How AI and machine learning take the guesswork out of optimization

In conversation with:

Kristen Kindon

Kristen Kindon

Conversion Optimization Manager

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Hunter Sunrise

Hunter Sunrise

SVP/Head of Marketing

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Take the guesswork out of page
performance

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