SMX NEXT: Adapting Your Personalization Strategy for Shifting Budgets and Consumer Spending

Recent global changes have accelerated the need for digital investment and adaptability to meet the demands of a rapidly changing economy. Consumers want personalization and according to surveys, 90% of buyers find non-personal brand messaging “annoying.” A personalized experience must continue beyond the ad. Join Eric Eden, Postclick CMO, for an overview on making the most of your advertising investment in today's dynamic landscape.

Learn how to:

  • check image Increase relevance with post-click personalization
  • check image Use personalization to drive higher conversions
  • check image Unlock additional value from existing ad spend
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Meet the speaker


Eric Eden

CMO, Postclick

Eric Eden has 20+ years digital marketing experience and knows how to manage global campaigns that deliver results. He has built his career around enhancing brand experiences by overseeing the creation of relevant content that connects with core audiences. As the Chief Marketing Officer at Postclick, he leads the team for a tech-enabled services platform that maximizes advertising conversions for consumer brands around the world.

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